Free Business Plan
to download for free, with our compliments, a comprehensive
business plan template. This same business plan template
helped start more than 200,000 businesses. Use it to develop a
successful business plan for your
To download your free Business
Plan Template Click here!, or type this in your web
Note: the Business Plan
Template comes in RTF format, ready for insertion in your
favorite word processor.
Installation instructions for
the business plan template:
Double click on the file SBC.exe
and unzip it into an empty directory on your hard disk (the
default directory is c:\Business Plan). This will extract the
business plan template file BPtemplate.rtf which is the actual
Now open the file BPtemplate.rtf in
your favorite word processor. Enjoy
Essentials Of Successful Print Ads
Print ads generally have four written parts
-- headline, support copy, call to action, and company name --
plus a visual. Visuals are usually more important than
copy because they're more effective in attracting readers'
attention and can instantly present your product or service in
a dramatic and motivating way. Unless you're
commissioning your own original artwork or photography, the
visuals you'll use will probably be either drawings and
photographs from your suppliers, or non-copyrighted artwork
(clip art) found in clip-art books and scrap-art computer
programs. So choose the strongest visual among them --
the one that best draws the eye and explains what you're
selling -- and move on to copy.
The most prominent piece of copy -- your
headline -- must not only work with your visual, amplifying
its meaning, but also attract attention with a word, phrase or
sentence announcing a benefit that appeals to your target
market. One expert wrote that a headline is that final,
mind-changing, sales-clinching comment you'd make when leaving
the office of a prospect who, until then, had responded with
nothing but negatives. Others point to the enduring
effectiveness of the standard headlines "Sale," "Free" and
"Buy now and save."
Collect ideas that are right for you from
your salespeople, from the ads in your file, and from
advertising books. And remember it is not so much the
words, but the ideas they express, that sell; determine your
message, then find words to convey it.
Below the headline, support copy explains
the headline premise and adds secondary benefits or any
assurance readers might need to dispel suspicions raised by
the headline, such as the assurance of "same great quality" when you're offering a
"new low price." Following this copy, as a sign-off, is a call
to action urging the reader to respond ("Call for an
appointment today," or "Remember, sale ends March 21").
Your company name, traditionally at the
bottom of the ad, should include your address and phone
number. Make your phone number larger to help stimulate
response by phone. Add a cross street to your address
(e.g., "5730 Sheridan, at La Monte") if you're a new business
or if, for other reasons, people might have difficulty finding
The next step is to combine all these visual
and copy elements into an eye-catching, easy-to-read ad
formatted to the dimensions stipulated by the
publication. It's best to study the ads in that
publication in advance, and consider what your ad might look
like in order to stand out on the page. Experiment with
different layout ideas rendered in thumbnail sketches, and
then fine-tune your ad to fit the layout you prefer.
Obviously, it's highly advisable if not imperative, when
you're doing ads in-house, that the person composing your ad
has design experience. Not only is skill required to
make an ad look right, but the quality of your ad must compete
favorably with others appearing in the publication.
It's also a good idea to prepare your ad
well ahead of the deadline. This way, you can put it aside for
a few days and then review the ad with a fresh perspective
while there's still time to make revisions.
As a final check, lay your ad on a page of
the publication where it will appear and make sure it stands
out from the articles and other ads on the page.