Tips to Enhance
Your Decision Making Batting Average
Just as people are
different, so are their styles of decision making. Each
person is a result of all of the decisions made in their
life to date. Recognizing this, here are some tips to
enhance your decision making batting average.
Do not make
decisions that are not yours to make.
When making a
decision you are simply choosing from among alternatives.
You are not making a choice between right and wrong.
decisions. Move fast on the reversible ones and slowly on
right alternative at the wrong time is not any better than
the wrong alternative at the right time, so make the
decision while you still have time.
decision making on paper. Make notes and keep your ideas
visible so you can consider all the relevant information
in making this decision.
Be sure to
choose based on what is right, not who is right.
Write down the
pros and cons of a line of action. It clarifies your
thinking and makes for a better decision.
as you go along. Do not let them accumulate. A backlog of
many little decisions could be harder to deal with than
one big and complex decision.
affected by your decision. Whenever feasible, get them
involved to increase their commitment.
you cannot know with 100% certainty that your decision is
correct because the actions to implement it are to take
place in the future. So make it and don't worry about it.
Use the OAR,
O. A. R. approach in decision making. Look at O,
Objectives you are seeking to attain, A, the Alternatives
you sense are available to you and R, the risk of the
alternative you are considering.
It has been
said that a decision should always be made at the lowest
possible level and as close to the scene of action as
possible. However, a decision should always be made at a
level insuring that all activities and objectives affected
are fully considered. The first rule tells us how far down
a decision should be made. The second how far down it can
not making a decision is a decision not to take action.
effective a manager must have the luxury of having the
right to be wrong.
to make a decision and then to be able to field the
your time making decisions that do not have to be made.
alternative courses of action before gathering data.
implementing what appears to be the best choice, assess
the risk by asking "What can I think of that might go
wrong with this alternative ?"
you make are unimportant-about 80% of them. Establish
operating limits and let your secretary or others make
them for you.
making the decision yourself in lieu of a group, but
recognize the potential for less commitment by those
As part of
your decision making process, always consider how the
decision is to be implemented.
As soon as you
are aware that a decision will have to be made on a
specific situation, review the facts at hand then set it
aside. Let this incubate in your subconscious mind until
it is time to finally make the decision.
decision has been made, don't look back. Be aware of how
it is currently affecting you and focus on your next move.
Never regret a decision. It was the right thing to do at
the time. Now focus on what is right at this time.
rehearse implementation of your choice and reflect in your
imagination what outcomes will result.
alternative solutions with your staff or others will gain
fresh ideas and commitment.
prolonged deliberation about your decision. Make it and
carry it through.
Once you have
made the decision and have started what you are going to
do, put the "what if's" aside and do it with commitment.
Nine Ways to
get free PR/media coverage for yourself or your business
learned the following during a recent media blitz for
BizMove.com. We had over 100 media placements in 11 months.
Send out 1,000 press
releases and/or press kits to everybody.
Include a great portrait photo and/or action shot of your
service. PROVE that it's legitimate as best you can. The
cover stuff as long as they aren't afraid it will come back
THEM look bad.
Focus on the benefits,
novelty-ness, timeliness, newsworthiness of your product or
Don't try to sell it! Tell it, instead. Stand in the shoes
of the jaded/suspicious/bored person reading your press
and ask yourself how you can make THIS appealing to THEM!
Create a STORY around
your product or service.
Did you lose your shirt at something, but then CAME BACK to
lot of money? (turnaround...) Did you start to create one
but ended up with another? (fate/chance...)
Link your product or
service to something else that IS newsworthy.
For example, if the trend is entrepreneur ism/home based
what do YOU have or do that supports folks doing this?
Link your product to
Creating an online product/service, take an existing
make it cyber-oriented one, etc.
Sue somebody. Get sued by somebody. Challenge someone well
Go against the status quo; David vs Goliath, etc. Add your
worth to an existing controversy. Make fun of an
them. Call a press conference.
Give an award or give
If you don't have the credibility needed, create an
"institution/organization" that will get it for you. Or give
$1,000 to the local NEEDY/DESPERATE charity, etc. Give
SOMETHING interesting away to a group that is INTERESTING.
Issue a report or
survey or index/measure.
These work. And as an unusual example, create a HIGHLY
measure of the human condition, like the Happiness Index or
Misery Index or SOMETHING that tells us more about ourselves
surprising way. The nice thing about a survey/report/annual
is that you'll likely get lots of coverage out of it,
long term if it's annual.
Help the reporters do
Return their calls within an hour. Have background info on
your firm available for faxing. Answer their questions;
to convince them of anything. Be gracious but not too
Always know the 3 major points that you want to get across
a way to weave these in AS YOU ANSWER THEIR questions.